Pengaruh Visual Marketing Terhadap Penjualan Produk di Perusahaan Butik

Abstract

Visual marketing is a strategy to provide a more attractive picture for consumers, so as to create higher buying interest. This study aims to determine the magnitude of the influence of visual marketing on retail product sales, by taking the subject of a boutique called Ellieyshabell in Pamekasan. The results showed that the amount of influence of visual marketing variables is quite large, which is more than 64%. Through the findings and results of this study, it is hoped that every retail and other similar companies can create visual marketing according to the characteristics of their products. This is certainly very relevant to the development of digital technology, the majority of which displays offers of goods and services in visual form.