STRATEGI KOMUNIKASI DALAM MEMPROMOSIKAN TABUNGAN SIMPANAN PELAJAR DI BMT

Abstract

Communication Strategy Principles, namely Integrated, is an effort to combine (integrate) various activities with one communication program, Straightforward, let's say this to everyone, honesty accompanies our journey / honesty goes to a long away. This is a future struggle, Succint, the strategic message is generally very short and simple, Target-segment, set targets to be targeted, Personnel, help workers understand the impact of members, Memorable, make measurements of the results of communication to be carried out, Multimedia, using a variety of methods and media, Be Realistic, you must be realistic, Be Result, orient your work towards effective communication that can be measured. The four objectives of the communication strategy, namely, To secure understanding, namely to ensure that a term occurs in communication, To establish acceptance, namely how to receive is guided properly, after the communicant receives and understands the message conveyed, the message needs to be strengthened in the communicant's mind in order to produce encouraging feedback For communication purposes, To motivate action, namely activists to motivate it, To goals which the communicator sought to achieve, which means how to achieve the goals to be achieved by the communicators of the communication process.