ANALISIS PENGELOLAAN DANA DESA TERHADAP KESEJAHTERAAN EKONOMI MASYARAKAT DALAM PERSPEKTIF ISLAM (STUDI PADA DESA MASARAN BANYUATES SAMPANG)

Abstract

This research is undermined by increasing business competition, however, Nafa Brother Batik has not followed the development of business competitiveness that requires them to have and determine strategies in developing their business. The main objective of the strategy creation for Nafa Brother Batik is to objectively assess the current conditions and identify opportunities for development and growth of their business. The study uses a qualitative research design with a descriptive approach aimed at describing a particular situation objectively. Data is obtained through interviews, observations, and documentation. According to information, the owners of Nafa Brother Batik are Ms. Umsiyah and Irawati. The study uses SOAR analysis using the 5-I (Five-I) framework: Initiate, inquire, envision, innovate, and inspire to implement. Next, create the SOAR matrix and find out the SA-OA-SR-OR strategy. The findings from this study show that the implementation of SOAR analysis in the Nafa Brother Batik development strategy results in an evaluation of the strategy, namely the importance of creating new design products following current trends, both in terms of models and colors that are currently in high demand. Review the use of social media platforms such as Whatsapp Story and Instagram Story as a means of marketing and selling batik products. Improve the marketing system for e-commerce and TikTok. Maintain customer confidence by producing battery products with superior design and quality, as well as ensuring effective employee management to avoid obstacles to business progress.