Strategi Dakwah Kekinian pada Generasi Milenial

Abstract

Digital da'wah has become an increasingly significant phenomenon in efforts to spread religious messages in this digital era. By utilizing various online platforms such as social media, websites and mobile applications, digital da'wah offers great opportunities to reach a wider and more diverse audience. However, as with other technological developments, digital da'wah is also faced with a number of challenges that affect its effectiveness. These challenges include the risk of spreading false information, inappropriate content, polarization and conflict between groups, and reliance on technology. This article aims to present an overview of the opportunities and challenges of digital da'wah, as well as provide a better understanding of the complexities involved in efforts to spread religious messages in this digital era. By understanding both the opportunities and challenges faced, digital da'wah activists can take appropriate steps to maximize the potential of digital da'wah in spreading religious messages to the wider community in an accurate, ethical and responsible manner.